Google Search Central
AI features and your website
Google says its existing SEO fundamentals remain relevant to AI features. There is no special AI schema or text file required to appear.
Read Google guidanceGEO / AEO FOR US BUSINESSES
Become a source AI search can understand.
We align your entity, pages and evidence so search engines can retrieve, verify and cite your business.
No citation guarantees. No fictional proof. Every recommendation has a visible reason.
SOURCE TO ANSWEROPERATING ROUTE
- 01Entity factsWho you are, what you do and where you serve.
- 02Indexable sourcesPages that search systems can crawl and understand.
- 03Useful answersDirect, specific content built around real buyer questions.
- 04Independent evidenceCorroborating mentions beyond your own website.
- 05Retrieval checksTests across agreed queries and surfaces.
- 06Measured citationsObserved mentions, links and gaps, reported with limits.
THE SHORT ANSWER
What does a GEO agency actually change?
Generative Engine Optimization, also called GEO or AEO, improves the sources that AI search systems may use when they build an answer. It starts with the same foundations as strong SEO: crawlable pages, clear entities, useful text, accurate structured data and independent authority. Then it maps those foundations to the questions buyers ask and measures which sources appear. GEO does not create a guaranteed shortcut into an AI answer.
WHAT THE SCOPE CAN INCLUDE
Concrete work.
Inspectable outputs.
A proposal selects only the lines your business can support with real sources and measurable demand.
- 01
Entity clarity
Align organization, service, author and location facts across visible copy, metadata and machine-readable markup.
Entity map + contradiction log - 02
Technical eligibility
Review crawling, indexing, canonicals, internal discovery and the pages that should be eligible to appear.
Eligibility audit + prioritized fixes - 03
Source architecture
Turn buyer questions into original service, comparison and evidence pages with distinct search intent.
Query-to-source map - 04
Answer design
Make definitions, decisions and proof easy for people and retrieval systems to locate without hiding the nuance.
Rewritten answer blocks - 05
Authority signals
Identify where independent, relevant corroboration is missing and which real sources could close the gap.
Evidence and distribution plan - 06
Measurement
Track agreed prompts, cited URLs, brand mentions and organic search data without presenting a small sample as certainty.
Baseline + change log
PUBLIC GUIDANCE LEDGER
The strategy starts with what search engines actually publish.
We separate official guidance from emerging conventions and agency opinion.
Bing Webmaster Tools
AI Performance reporting
Bing now exposes cited pages and citation activity for its AI experiences, giving publishers a concrete measurement surface.
Read Bing guidanceTHE OPERATING ROUTE
Audit the source. Ship the fix. Measure the answer.
- 01
Establish the baseline
Confirm the exact services, entities, pages and buyer questions in scope before changing content.
- 02
Remove ambiguity
Fix conflicting facts, weak page intent, crawl barriers and unsupported commercial claims.
- 03
Build useful sources
Create or improve the pages that can answer a question with specific, reviewable evidence.
- 04
Strengthen corroboration
Map relevant mentions, listings and references that can support the claims made on your own site.
- 05
Test and document
Repeat the agreed queries, record cited URLs and separate observed movement from inference.
ONE SEARCH SYSTEM, TWO VIEWS
GEO extends SEO. It does not replace it.
The work overlaps. The difference is what we inspect and how we report the outcome.
- Discovery
- SEOCan search engines crawl and index the right page?
- GEO / AEOCan an answer system retrieve the right source for a question?
- Understanding
- SEOIs the page relevant and useful for the query?
- GEO / AEOAre the entity, claim and context clear enough to summarize accurately?
- Authority
- SEODo trusted signals support the page and domain?
- GEO / AEOCan independent sources corroborate the answer and the business behind it?
- Measurement
- SEOImpressions, clicks, rankings and conversions.
- GEO / AEOObserved mentions, cited URLs, referral traffic and query-level gaps.
MEASUREMENT WITHOUT THEATER
A citation is an observation, not a promise.
Every baseline records the exact question, surface, date and cited URL. Reports distinguish what was observed from what we infer and what still needs testing.
- Agreed buyer questions
- Brand mentions and cited URLs
- Organic impressions, clicks and referrals
- Source changes shipped during the period
- Sample size and known limitations
FAQ
Questions a serious GEO scope should answer.
What is the difference between GEO, AEO and SEO?
SEO improves how pages are discovered, understood and ranked in search. GEO and AEO focus on how answer systems retrieve, summarize and cite sources. They share technical, content and authority foundations, so GEO should extend a sound SEO program rather than compete with it.
Can a GEO agency guarantee an AI citation?
No. Generated answers vary by system, query, location, time and available sources. We can improve eligibility, clarity and authority, then measure agreed queries, but we do not promise a citation or ranking.
Does Google require llms.txt or special AI schema?
No. Google states that its standard SEO requirements and guidance remain relevant for AI features and that no special AI text file or schema markup is required. An llms.txt file can be treated as an optional publishing convention, not as a Google ranking requirement.
How do you measure GEO work?
We agree on a bounded set of buyer questions and record which brands and URLs appear, alongside search impressions, clicks, referrals and shipped source changes. The report states the sample and its limits so a small test is not presented as market-wide proof.
Which AI search surfaces are included?
Coverage is agreed before work begins because access and reporting differ by platform. We only name a platform in the delivery when it is actually tested or measured in that scope.
How long does GEO take?
There is no honest universal timeline. Technical fixes can be shipped quickly, while discovery, recrawling, authority and answer changes depend on the site and the external systems. We set review points around completed work and observable data, not a guaranteed date.
Can you work with our existing SEO team?
Yes. The engagement can start as an audit and source map, then hand off prioritized technical, editorial and measurement work to your internal team or continue as an implementation scope with YAG US.
START WITH THE SOURCE
Find out what AI search can verify about your business.
Start with a human review of your current sources, search visibility and the questions that matter to your buyers.