How should a small business evaluate an AI agency?
GEO · Answer Engine Optimization
Be the answer AI engines cite.
Your next customer is asking ChatGPT, Perplexity and Gemini for a recommendation — not scrolling Google. Generative Engine Optimization engineers your brand into those answers with entity authority, structured data and answer-first content, backed by real multi-engine monitoring.
- Generative Engines Tracked
- Years of Content Authority
- Domains Under Monitoring
- AI Citation Checks / Mo
- 01Project-specific scope
- 02Reviewable milestones
- 03Clear handoff
In one paragraph
What is Generative Engine Optimization?
Generative Engine Optimization (GEO), also called Answer Engine Optimization (AEO), is the practice of making a brand citable by AI engines like ChatGPT, Perplexity, Gemini and Claude, and by Google AI Overviews. Instead of fighting for a blue link, you become the source the model quotes. It works by building a clear brand entity (who you are, in machine-readable schema), publishing answer-first content the model can extract verbatim, exposing the right pages to AI crawlers (llms.txt and structured data), and earning mentions on sources the engines already trust. Because AI answers are non-deterministic, no one can guarantee a citation — the goal is to maximize the probability that you appear, and to measure it across engines every month.
GEO · Generative Engine Optimization
What citation-ready content looks like
These examples show the structure of a useful, sourceable answer. They are not observed engine results or proof that YAG was cited.
Illustrative examples only. Live citations require dated, source-linked monitoring evidence.
What makes a service page easier for AI engines to cite?
Clear entity information, direct answers, visible evidence, consistent structured data, and accessible source pages reduce ambiguity for both people and machines.
How can a business measure visibility in AI answers?
Use a fixed prompt set, record whether the brand is mentioned or cited, preserve the source URL, and compare results over time without treating one answer as a ranking guarantee.
What GEO includes
Everything that makes your brand citable by AI
Entity & Knowledge Graph Authority
Organization, Person and Service schema, sameAs links, and consistent brand signals across the web so engines resolve exactly who you are and what you do — the foundation every citation depends on.
Schema.orgsameAsEntityKnowledge Graph
Answer-First Content Engineering
TL;DR blocks, direct question-and-answer sections, definitions and comparison tables structured so large language models can lift a clean, citable answer straight from your page.
TL;DRQ&ADefinitionsTables
Structured Data & llms.txt
JSON-LD (FAQ, HowTo, Article, Product, Speakable) plus llms.txt and crawl rules that tell AI engines which pages to read and how to interpret them.
JSON-LDllms.txtSpeakableCrawl Rules
Citation Gap Analysis
We run the prompts your buyers actually type across engines and map exactly where competitors get cited and you don’t — so the work targets real demand, not guesses.
Prompt TestingCompetitorsCoverageDemand
Multi-Engine Citation Monitoring
Ongoing tracking of your brand mentions and citations across ChatGPT, Perplexity, Gemini and Claude, with a monthly report you can actually read — built on our own monitoring stack.
ChatGPTPerplexityGeminiClaude
Digital PR for Entity Trust
Earned mentions on high-authority sources the engines already weight, so your entity authority compounds over time. Strictly white-hat — no PBNs, no link farms.
Earned MediaAuthorityWhite-hatTrust
How GEO works
From invisible to cited, in five steps
Prompt & Citation Audit
We run the real buyer prompts across ChatGPT, Perplexity, Gemini and Claude and record who gets cited today — including you and your competitors.
Entity & Schema Foundation
We fix your brand entity, structured data and llms.txt so engines can resolve who you are and ingest the right pages.
Answer-First Content
We produce citable assets — definitions, comparisons, step-by-steps — mapped to the high-intent prompts where you should appear.
Authority & Distribution
We earn trusted mentions on sources the engines already weight, so your authority signal grows beyond your own domain.
Monitor & Iterate
We track citations every month, report what changed, and double down on the prompts and assets that move the needle.
SEO vs GEO
They are different jobs — you want both
Traditional SEO wins the Google result. GEO wins the AI answer. They share foundations but optimize for different outcomes.
| Dimension | Traditional SEO | GEO / AEO |
|---|---|---|
| Primary goal | Rank a page in Google results | Get cited inside the AI-generated answer |
| Unit of success | Position #1–#10 and clicks | A mention or citation in the model’s response |
| Content shape | Comprehensive pages targeting keywords | Answer-first blocks an LLM can extract verbatim |
| Key signal | Backlinks, relevance, Core Web Vitals | Entity clarity, structured data, trusted mentions |
| Measurement | Rank tracking + organic traffic | Multi-engine citation monitoring |
| Where buyers are | Google search results | ChatGPT, Perplexity, Gemini, AI Overviews |
Monthly Retainers
Transparent GEO investment
No citation guarantees — engines are non-deterministic. We maximize your probability and measure it across engines every month.
Foundation
Diagnostic scope
For businesses that want to stop being invisible in AI answers and get the fundamentals right.
- Entity & schema audit + fixes
- llms.txt + crawl configuration
- Answer-first rework of 3 core pages
- Monitoring on 4 AI engines
- Monthly citation report
- Direct email support
Most Popular
Authority
Delivery scope
For brands competing for AI visibility in a real market that wants consistent momentum.
- Everything in Foundation
- 4 citable content assets / mo
- Citation gap vs. competitors
- Expanded structured data coverage
- Multi-engine tracking dashboard
- Monthly strategy review
Dominance
Custom scope
For category leaders that want to be the default answer across engines.
- Everything in Authority
- 8 citable content assets / mo
- Digital PR for entity trust
- Weekly citation monitoring
- Quarterly authority roadmap
- Priority support
FAQ
Generative Engine Optimization FAQ
What is the difference between GEO, AEO and SEO?
SEO optimizes to rank a page in Google’s results. GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) optimize to be cited inside the answer that ChatGPT, Perplexity, Gemini or Google AI Overviews generate. GEO and AEO are largely the same discipline under two names. They reuse SEO foundations — clean technical setup, authority, structured data — but the target is a citation, not a blue link.
Can you guarantee my brand gets cited by ChatGPT?
No, and you should be skeptical of anyone who does. AI engine responses are non-deterministic — the same prompt can return different sources on different days. What we can do is maximize the probability that you appear, by building entity authority, answer-first content and trusted mentions, and then measure your citation rate across engines every month so you can see real movement.
Do I still need traditional SEO if I do GEO?
Yes. Most AI engines ground their answers partly in search results and the open web, so strong SEO and a clean technical foundation make GEO more effective. They are complementary jobs: SEO wins the Google result, GEO wins the AI answer. Many clients run both, and our GEO work builds on the same technical base.
Which AI engines do you optimize and monitor for?
We focus on the engines US buyers actually use: ChatGPT, Perplexity, Google Gemini and Claude, plus Google AI Overviews. Our monitoring stack checks brand mentions and citations across these engines so reporting reflects real behavior, not assumptions.
How do you actually measure GEO results?
We define the prompts your buyers use, then track how often and where your brand is cited across engines over time. You get a monthly report showing citation presence, the competitors winning prompts you should own, and the assets we shipped to close those gaps.
What is llms.txt and do I need it?
llms.txt is an emerging convention that points AI crawlers to the pages and content you want them to use, similar in spirit to robots.txt and sitemaps. It is part of a broader setup — alongside structured data and clean entity signals — that makes your site easier for engines to ingest correctly. We configure it as part of the foundation.
How long until I see GEO results?
Entity and schema fixes can change how engines describe you within weeks. Earning consistent citations in competitive prompts usually takes a few months as content and authority compound. We report monthly so you see progress as it happens rather than waiting for a single big reveal.
What kinds of businesses benefit most from GEO?
Any business where buyers research before they buy — B2B services, SaaS, professional services, e-commerce in considered categories, and local businesses competing on reputation. If your prospects ask an AI assistant for recommendations or comparisons, GEO puts you in the running.
Do you use safe, white-hat methods?
Always. The authority side of GEO relies on genuinely trusted sources and earned mentions — no PBNs, no link farms, no manipulation. Engines increasingly down-weight low-trust signals, so anything else would actively hurt you.
Can GEO work alongside the SEO or web design you already do?
Yes. GEO layers cleanly on top of an existing site and SEO program. If we also build or maintain your website, the structured data and answer-first content are even easier to deploy — but it is not a requirement to start.
Geographic Coverage
GEO for US brands, in every market
From local service businesses to national B2B brands, we engineer entity authority and answer-first content so AI engines cite you when your buyers ask.
Florida
- Miami
- Orlando
- Tampa
- Jacksonville
- Fort Lauderdale
- St. Petersburg
- Hialeah
- Port St. Lucie
- Cape Coral
- Tallahassee
Texas
- Houston
- Dallas
- Austin
- San Antonio
- Fort Worth
- El Paso
- Arlington
- Plano
- Laredo
- Corpus Christi
California
- Los Angeles
- San Diego
- San Francisco
- San Jose
- Sacramento
- Fresno
- Long Beach
- Oakland
- Bakersfield
- Anaheim
New York
- New York City
- Buffalo
- Rochester
- Yonkers
- Syracuse
- Albany
Illinois
- Chicago
- Aurora
- Naperville
- Joliet
- Rockford
Georgia
- Atlanta
- Augusta
- Columbus
- Savannah
- Athens
Don't see your city? No problem. We work remotely with clients across all 50 US states. What matters is your project, not the distance.
See where AI engines mention you today
Send us your brand and a few prompts your buyers use. We’ll run them across ChatGPT, Perplexity, Gemini and Claude and show you who gets cited — including the gaps you can win. No commitment.