Social Media Strategy for US Businesses

What's Included

Everything a brand needs on social media

Strategy, content systems, community workflows, and paid-social coordination working as one system. Not as isolated services that do not talk to each other.

📷

Content Direction

A clear brief, reusable creative standards, and a production approach agreed around your assets, audience, channels, and approved scope.

BriefingCreative directionFormatsRights

📝

Strategy and Copywriting

A channel-specific message system that keeps your brand voice consistent while giving each post a concrete job to do.

CopyBrand voiceMessagingContent pillars

🗓️

Editorial Calendar

Planned publishing around commercial moments, product launches, and recurring questions so the team knows what is being made and why.

PlanningEditorialCampaignsLaunches

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Community Workflows

A documented approach to comments, direct messages, moderation, and escalation, with service hours and responsibilities agreed in scope.

DMsCommentsModerationEscalation

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Measurement Design

Useful reporting starts with agreed signals: qualified conversations, visits, enquiries, or other outcomes your analytics can genuinely attribute.

KPIsAttributionReviewsLearning

🎯

Paid Social Coordination

When paid media is appropriate, organic and paid activity are planned together so creative, landing pages, measurement, and approvals stay aligned.

Meta AdsCreativeAudiencesMeasurement

Social Media 2026

The right network for your brand

Each network has its audience, format, and tone. Choosing wrong means spending months creating content that doesn't reach its target. This is our quick guide.

Content Types

Content formats we can plan

Each format has a job: clarify the offer, answer a question, show proof, support a campaign, or make the next action easier.

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Short-Form Video

A repeatable video system built around a clear message, legible editing, accessible captions where needed, and a relevant next action.

🎞️

Educational Carousels

Useful, structured posts that turn a customer question into a sequence people can understand, save, and share.

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Product and Brand Photography

A scoped visual approach using existing assets, commissioned production, or a blended workflow with delivery requirements agreed in advance.

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Interactive Stories

Prompts, questions, launches, and behind-the-scenes moments designed to make brand communication more useful and more human.

🤝

Creator and UGC Workflows

When creator content is appropriate, sourcing, rights, selection, briefing, and distribution are defined as a separate scoped workflow.

📝

Brand-Voice Copywriting

Messages adapted to each channel without losing the language, proof, and point of view that make the business recognisable.

Plans & Pricing

Transparent Investment

Published scopes are starting points. Channels, volume, community workflow, production, and any paid-media work are confirmed in writing before work begins.

Starter

Essential scope

A focused operating rhythm for businesses that need a consistent, well-defined social presence.

1 main social network
8 posts / month
4 stories / month
Defined comment workflow
Monthly KPI review

Get Started with Starter

Popular choice

Pro

Growth scope

A broader content and community system for teams with more than one channel to coordinate.

Up to 2 social networks
16 posts / month
12 stories / month
Up to 4 short-form videos / month
Defined community workflow
Paid-social coordination
Detailed monthly review

Get Started with Pro

Studio

Custom scope

An expanded multi-channel system for brands that need content, community, and paid-social work coordinated in one scope.

Up to 4 social networks
30+ posts / month
20 stories / month
8 short-form videos + 1 long-form video
Production workflow scoped in proposal
Named community workflow
Meta Ads campaign coordination
Monthly strategic review

Get Started with Studio

FAQ

How much does social media management cost for a US business?

Pricing depends on channels, content volume and formats, source material, approval workflow, production requirements, community responsibilities, reporting, and paid-media boundaries. We confirm the exact scope in writing before work begins.

Do you create the visual content or do I need a photographer?

We define the appropriate production approach with you. That can use existing brand assets, commissioned creative, or a separate production workflow with rights, timing, and deliverables agreed upfront.

How do you measure whether social media supports the business?

We agree the signals that matter for your business, such as qualified conversations, clicks, enquiries, or assisted conversions. We explain what the configured analytics can attribute and do not promise performance in advance.

Do you manage comments and direct messages?

A community workflow can be included in the agreed scope. It documents responsibility, service hours, moderation boundaries, and escalation rather than making a universal response-time promise.

Can you coordinate Meta Ads with organic content?

Yes. When paid social is appropriate, we coordinate the approved creative, targeting inputs, landing-page path, measurement, and review cycle with the organic plan.

Which social network makes the most sense for my business?

That depends on your audience, buying journey, available evidence, and the content your team can sustain. We recommend channels after understanding the commercial question they need to answer.

Do you work with creators and UGC?

Creator or UGC work can be added where it fits the brief. Sourcing, rights, selection, briefing, and delivery are confirmed for that project; no fixed creator network is assumed.

What format works best on Instagram today?

There is no universal format hierarchy. We choose a mix of video, carousels, stories, and static content based on the audience question, creative resources, and evidence from your own channels.

How do you handle reputation issues on social media?

For scoped engagements, we can document an escalation path, named contacts, approval boundaries, and response workflow before an issue occurs. Availability and timing are agreed for the specific service level.

Is there a minimum commitment?

Engagement terms, notice period, deliverables, content rights, and review cadence are set in the written proposal for your selected scope.

Geographic Coverage