Google Ads Management — Search, Shopping & Performance Max
Google Ads that pay for themselves.
Most Google Ads accounts quietly burn budget: no real conversion tracking, one messy campaign on broad match, and an agency that owns the account so you never see where the money goes. We run paid search as a system — tracking before spend, campaigns split by intent and margin, Smart Bidding with real guardrails, and weekly optimization toward what actually converts. You keep your account and your data. The media budget goes straight to Google; our fee buys the work and the numbers.
- Years Managing Ad Accounts
- Account Optimizations / Year
- Target ROAS Up To
- Account Access You Keep
- 890+Webs Delivered
- 14 yrsIn the Market
- <1.3saverage LCP
- 100/100SEO score Lighthouse
- −21%No Hidden Fees (Europe)
In one paragraph
What is Google Ads management?
Google Ads management is the ongoing work of turning paid-search spend into measurable revenue instead of wasted clicks. In practice it means a few things working together: conversion tracking set up before any money is spent — Google Tag Manager, GA4 and a server-side Conversions API so every lead and sale is attributed to the campaign that earned it; account structure split by search intent and product margin, so high-value queries get budget and irrelevant ones get filtered out with negative keywords; bidding strategy, usually Smart Bidding (Target CPA or Target ROAS) with guardrails so the algorithm optimizes toward profit, not just cheap clicks; and continuous optimization — weekly review of search terms, budgets, creatives and landing pages, because a Google Ads account is never "finished." One honest point: the ad budget you pay to Google is separate from a management fee, and there is no magic ROAS — results depend on your margins, your offer and the competitiveness of your market. What good management does is stop the waste, point spend at what converts, and report it transparently in your own account, which you always own. The goal is profitable, durable performance you can read in a dashboard — not a vanity click count.
Key Takeaways on Google Ads Management
- Transparent pricing: management starts at a fixed $390/mo, with Growth at $690/mo and Full-Funnel at $1,190/mo.
- Zero markup: the media budget goes straight to Google from your own account — we never mark it up.
- Tracking before spend: GTM, GA4 and a server-side Conversions API are set up before any budget moves.
- Always optimized: weekly passes add up to around 52 reviews of search terms, budgets and bids per year.
- You own the account: full admin access under our agency MCC, and no abusive lock-in after the three-month ramp.
What we manage
Search Ads (CPC)
The core of paid search: capturing people already looking for what you sell. Campaigns structured by intent, tight keyword themes, negative keywords to kill wasted spend, and ad copy written to qualify clicks before you pay for them.
Shopping & Performance Max
For ecommerce and lead gen: Shopping and Performance Max campaigns driven by a clean product feed and a Target ROAS goal — with brand and asset-group guardrails so PMax grows revenue instead of just cannibalizing searches you would have won for free.
Display & YouTube
Upper-funnel reach when it earns its place: Display and YouTube campaigns to build demand and stay in front of the right audiences — tracked back to assisted conversions, not run as a vanity reach line that quietly drains the budget.
Local Campaigns & Maps
For businesses that sell in a service area: campaigns built to drive calls, directions and store visits, tied to your Google Business Profile and geo-targeted to the places your customers actually convert from.
Dynamic Remarketing
The cheapest revenue in the account: bringing back people who visited, abandoned a cart or viewed a product. Dynamic remarketing and customer-match audiences that re-engage warm traffic without burning budget on cold clicks.
Smart Bidding & CRO
Where the ROI is made: Smart Bidding tuned to your real conversion data, plus collaboration on the landing pages and forms the ads point to — because the best campaign in the world loses money sending clicks to a page that does not convert.
How we run your account
Audit & Goals
We audit your current account (or your market, if you are starting fresh): structure, tracking, wasted spend, competitors and the real cost of a lead in your industry. You get a clear baseline and honest targets — before any budget moves.
Tracking Before Spend
No spend until measurement is solid. We set up Google Tag Manager, GA4 and a server-side Conversions API so every lead and sale is attributed correctly. Optimizing toward bad data is how budgets get burned — we close that gap first.
Structure & Launch
We rebuild or build the account split by intent and margin: campaigns, ad groups, negative keywords, ad copy and the right campaign types for your goals — Search, Shopping, Performance Max or Local. Then we launch with conservative bids and clear guardrails.
Weekly Optimization
Paid search is never finished. Every week we review search terms, add negatives, adjust budgets and bids, test creatives, and steer Smart Bidding toward profit. Around 52 optimization passes a year — not a set-and-forget account.
Reporting & Review
Every month you get a Looker Studio dashboard tied to revenue and cost-per-result — not a vanity screenshot — plus a review call to decide the next move together. You always have full access to your own account in real time.
Unmanaged vs. Managed
Most accounts leak budget the same way: conversions are never tracked properly, everything runs in one broad campaign, bids are set-and-forget, and the agency owns the account so the client never sees where the money goes. The difference between an account that loses money and one that prints it is a system — real tracking, intent-based structure, disciplined bidding and weekly work.
| Dimension | Unmanaged | Managed |
|---|---|---|
| Tracking | Conversions guessed, or not tracked at all | GTM + GA4 + server-side Conversions API |
| Structure | One messy campaign, broad-match bleed | Campaigns split by intent and margin |
| Bidding | Set-and-forget or manual guesswork | Smart Bidding with negatives and guardrails |
| Budget | Spend with no clear return | Budget steered toward what converts |
| Account | Agency owns it — you lose history if you leave | You own the account; data is always yours |
| Reporting | A vague monthly screenshot | Looker Studio dashboard + review call |
Monthly Retainers
Management fees only — your media budget is paid directly to Google from your own account, never marked up. We scale scope and campaign types to your goals.
Essential
$390/mo
For businesses that need one channel done right — Search, properly tracked and actively managed.
- Conversion tracking setup (GTM + GA4)
- Google Search campaign management
- Negative-keyword & search-term work
- Smart Bidding (Target CPA)
- Weekly optimization
- Monthly Looker Studio report
Growth
$690/mo
For businesses ready to scale across Search, Shopping/PMax and remarketing with serious tracking.
- Everything in Essential
- Shopping + Performance Max management
- Server-side Conversions API tracking
- Dynamic remarketing & customer match
- Landing-page / CRO collaboration
- Monthly strategy review call
Full-Funnel
$1,190/mo
For higher-budget advertisers running the full funnel across Search, Shopping, Display and YouTube.
- Everything in Growth
- Display & YouTube demand campaigns
- Multi-campaign / multi-location structure
- Advanced audience & feed strategy
- Priority optimization & testing
- Dedicated account manager
FAQ
How much does Google Ads management cost?
What ad budget do I need to start?
Do I own the Google Ads account?
Is there a long-term contract or lock-in?
Do you include landing pages and conversion optimization?
Can you recover a suspended Google Ads account?
What is Performance Max and should I use it?
Google Ads or Meta Ads — which should I run?
Geographic Coverage
Google Ads management for US businesses, in every market
From single-location service businesses to multi-location and ecommerce brands, we run paid search as a measurable system — tracking before spend, intent-based structure and weekly optimization toward profit.
Florida
- Miami
- Orlando
- Tampa
- Jacksonville
- Fort Lauderdale
- St. Petersburg
- Hialeah
- Port St. Lucie
- Cape Coral
- Tallahassee
Texas
- Houston
- Dallas
- Austin
- San Antonio
- Fort Worth
- El Paso
- Arlington
- Plano
- Laredo
- Corpus Christi
California
- Los Angeles
- San Diego
- San Francisco
- San Jose
- Sacramento
- Fresno
- Long Beach
- Oakland
- Bakersfield
- Anaheim
New York
- New York City
- Buffalo
- Rochester
- Yonkers
- Syracuse
- Albany
Illinois
- Chicago
- Aurora
- Naperville
- Joliet
- Rockford
Georgia
- Atlanta
- Augusta
- Columbus
- Savannah
- Athens
Don't see your city? No problem. We work remotely with clients across all 50 US states. What matters is your project, not the distance.
See exactly where your ad budget is leaking
Send us your Google Ads account or just your website. We will audit your account structure, conversion tracking, wasted spend and quick wins — and show you exactly what a properly managed account would look like and what it could return. No commitment, and no pressure.